Brooklyn based designer Geoffrey Mac is known for a distinct aesthetic, sculptural pattern making, intricate construction, luxurious quality, unusual materials and bold statement pieces.  Mac’s custom designs and productions for iconic performers such as Bjork, Madonna’s Rebel Heart Tour, Brooke Candy, Debbie Harry, Icona Pop, Britney Spears, Lady Gaga, Sharon Needles, and Adore Delano have been prominently featured on stage, in editorials, and in music videos.  Geoffrey Mac’s most recent collection, titled SONAR, includes womenswear and menswear.. it features an intriguing deep sea inspiration and diverse materials like neoprene, wool, latex, leather, fishnet, and an innovative "poured latex" technique simulating coral, anemone, and other underwater life.  Select SONAR styles will be available for sale for the first time at POP SOUK, along with new printed items from the brand’s diffusion streetwear line “GMAC by Geoffrey Mac.”