De-Mes'Tiks Creative director and founder Reuben Reuel is dedicated to provide contemporary, classic designs with a hint of vintage flair. The aesthetic of the label is finding fabrics that inspire creativity. He sees New York City's Garment District as a designer's treasure chest. The label’s initiative is to support domestic commerce by using fabrics, trims, notions, and production facilities in New York City in efforts to help preserve the Garment District. De-Mes'Tiks NYC by Reuben Reuel strongly believes in its motto: “Live to create, create to live”